EST. 2002 NEW YORK · BEIJING · HONG KONG · ITALY / 22 YRS · CROSS-BORDER RETAIL

We invest in, open, and operate brands across borders.

A global cross-border retail operator for luxury, sport, automotive, and lifestyle brands. We pair capital, real estate, and store operations with the marketing engine to fill them — wherever a brand is trying to enter a new market. Twenty-two years of licensed partnerships and on-the-ground retail experience across Asia, the Americas, Europe, and the Middle East.

// Lane 01 · Inbound
Global → Asia
American, European, and Latin American brands opening in China, Greater Asia, and the Middle East.
// Lane 02 · Outbound
Asia → Global
Chinese and Asian brands opening in the Americas, Europe, the Middle East, and beyond.
// Plus
Marketing + Operations
Brand launch, local PR, partnership marketing, and full retail operations in every market we enter.
See our capabilities Talk to us →
01 — Capabilities

Four things we do, end to end.

// 01
Invest

Joint ventures, master franchises, equity stakes, and direct co-investment alongside the brand. We put our own balance sheet on the table when the deal warrants it.

For: brands needing a local capital partner
// 02
Open

Site sourcing, deal structuring, store build-out, and opening day. Florentia Village, NBA Playzone, Juventus Academy, V1 Autoworld — all opened by this team, key in the door.

For: first stores in a new market
// 03
Operate

Day-to-day store operations, leasing, F&B, staffing, and merchandising. We don't hand off — the same team that opens it runs it. That's why our work compounds.

For: brands who want one accountable partner
// 04
Market & promote

Brand launch, local PR, KOL and partnership marketing, retail events, and ongoing promotion. We fill the stores we open. Tied to the same operating P&L.

For: brands needing more than a landlord
02 — The consultancy

A retail consultancy built in Asia.

Most cross-border retail consultants land in Beijing, run a desk study, and fly home. We have been here for 22 years. We have signed leases, opened doors, paid contractors, fired them, hired better ones, and opened more doors.

Founded New York 2002, on the ground in China since 2008. What started as a fashion licensing house grew into a full-stack retail and experiential operator. Hatchet Global is the consultancy we built out of that practice — the team and the network, made available to outside brands.

We are not a research firm. Every project on our shelf was opened with our money, our team, and our risk. That is why brands come to us when they need a partner, not a deck.

Single point of accountability. One team handles site sourcing, deal structuring, store build, opening, ongoing operations, and the marketing that fills the stores. The same people you talk to on Day One are the people on the ground when the doors open and the people running it on Year Five.

"We take cross-border retail off the brand's plate. From the first phone call about a city, to staffing the store on opening day, our team owns it." — Hatchet Global · operating principle
// Asia track record
18
Years operating
in Greater China
25+
Retail / experience
projects opened
8
Chinese cities
under management
200+
Luxury brands
hosted across portfolio
// Asia projects opened by this team
  • Versace Home Beijing · 2010 ★
  • Florentia Village Wuqing Tianjin · 2011
  • Ralph Lauren Home Gallery Beijing · 2012 ★
  • NBA Playzone CN · 2014
  • Florentia Village Shanghai 2015
  • Florentia Village Guangzhou 2015
  • Creativo Arts & Culture Tianjin · 2016
  • Florentia Village Hong Kong 2017
  • Florentia Village Wuhan 2017
  • Florentia Village Chengdu 2017
  • Juventus Football Academy CN · 2018
  • V1 Autoworld CN · 2019
  • Hot Wheels Speedway CN · 2020
  • Stellarts Arts Academy CN · 2024
// 01

Local relationships

Direct lines to landlords, mall operators, regulators, and luxury-brand China teams. Built one project at a time over 18 years.

// 02

Regulatory know-how

Customs, retail licensing, FDI structuring, foreign-currency repatriation, IP protection. We have been audited and we have passed.

// 03

Capital partners

Co-invested alongside institutional funds, real-estate developers, and our own balance sheet across Asia, Europe, and the US. We bring partners, not just spreadsheets.

// 04

Operating bench

Project managers, leasing teams, F&B operators, and academy coaches already on payroll in Beijing, Shanghai, Tianjin, Guangzhou, Hong Kong, Wuhan, and Chengdu.

03 — By category

Four practices, one playbook.

Every category has its own street logic, its own buyer, and its own data. We track each separately and bring the relevant team to each project.

CAT 01 · LUXURY

Luxury奢侈品

Fashion, leather goods, jewelry, and home. The category we built our China practice on. Two China firsts, seven Florentia Village outlets, 200+ luxury brands represented.

// HATCHET WORK · LUXURY
Missoni flagships, China★ FIRST
Greater CN
2004
Versace Home, China★ FIRST
Greater CN
2010
Ralph Lauren Home Gallery★ FIRST
Greater CN
2012
Florentia Village (7 cities)
CN · HK
2011→
GAR-DE★ FIRST
NY · US / Online
2006→
CAT 02 · SPORT

Sport体育

Licensed apparel, branded experiences, and academies. 14 active licenses across NBA, MLB, NFL, NHL, FILA and more. NBA Playzone, Juventus Football Academy, and V1 Academy in China.

// HATCHET WORK · SPORT
NBA Playzone, China★ FIRST
CN
2014→
Juventus Football Academy
CN
2018→
V1 Academy★ FIRST
CN
2021→
Waitex Apparel licensing — NBA · MLB · NFL · NHL · FILA
14 active licenses
2008→
Capital Boxing
CN
Live
New Breed
CN
Live
CAT 03 · AUTO & MOTORSPORT

Auto汽车 · 赛车

Brand experience centers, motorsport circuits, IP-themed entertainment. The V1 Autoworld project in China is one of a small number of FIA Grade 2 circuits in Asia.

// HATCHET WORK · AUTO
V1 Autoworld (FIA Grade 2)★ FIRST
CN
2019→
Hot Wheels Speedway★ FIRST
CN
2020→
China Circuit Sprint Challenge (promoter, operator, owner)
National
Live
Brand experience events — Audi · Porsche · Ferrari · BMW
V1 ecosystem
Live
CAT 04 · LIFESTYLE

Lifestyle生活方式 · 文化

Wellness, beauty, dining, arts education, and culture-led retail. Creativo in Tianjin and Stellarts Arts Academy show how we blend retail and culture into one footprint.

// HATCHET WORK · LIFESTYLE
Creativo Arts & Culture★ FIRST
Tianjin, CN
2016→
Stellarts Arts Academy
CN
2024→
Grand Canal Cultural Museum★ FIRST
CN
Live
LA Vie Coffee & Bakery Concept
CN
Live
04 — Selected work

Brands we have sourced, opened, and run.

A working sample of brands we have sourced, opened, and operated. Five of these were China firsts — the first time the brand or format was launched in mainland China under our team.

Versace Home
范思哲家居
★ China first · 2010
Ralph Lauren Home
拉夫·劳伦家居
★ China first · 2012
Missoni
米索尼
★ China first · 2004
NBA Playzone
NBA 乐园
★ First NBA branded attraction operator in China
Hot Wheels Experience
风火轮体验馆
★ First Hot Wheels Experience in China
Domus Aurea
多摩仕奥瑞
Italian Luxury Home
Luxe
璐栖
Lifestyle Retail
Juventus Academy
尤文图斯青训学院
Football Academy · CN
V1 Autoworld
V1 汽车世界
FIA Grade 2 Circuit · CN
GAR-DE
嘉帝
Origin Brand · NY
La Vie
乐味
Coffee & Bakery Concept
08 — Contact

Open in a new market.

Tell us the brand and the country. We'll come back inside two business days with a read on the site, the partner, and what it would take to put a key in the door.

NEW YORK  ·  1,000+ EMPLOYEES  ·  3M SQ FT
BEIJING  ·  BENCHMARK ASIA  ·  EST. 2016
EMAIL  ·  info@hatchetnyc.com